There’s no “dislike” button on Facebook but if you have a complaint about a product, a suggestion or a rave, definitely write a post about the product on the brand’s Facebook page. Go ahead—chime in. Companies are paying attention to what you have to say.
That’s how Garden Lites, for example, the Queens, N.Y.-based frozen vegetable entrée company, found out that many of its 19,000 FB fans eat many of the company’s signature frozen vegetable soufflés and dishes for breakfast. Is a breakfast entrée in the pipeline? Could be. For ideas and innovation, “Facebook is a big driver,” says Jeff Moskowitz, the founder of the company.
“Companies are moderating everything that comes through,” adds Sarah Barow, a spokesperson for HPHood, the makers of Baileys coffee creamers, among other dairy products. “They tell us, ‘I love the taste of that flavor. Why can’t you make it fat-free?’ ” So they did, Barow says. Through FB, you can also access exclusive coupons, contests and promotions—stuff that’s not necessarily also on the brand’s Website.
So far, I’ve only “liked” one brand on FB: Dannon, because I happen to have a mild addiction to their coffee yogurt and I’m hoping to snag some yogurt coupons one of these days. What about you? What brands have you “liked” or complained about on FB? Have you taken advantage of any FB product contests or promotions?